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A Guide on Effective Flyer and Brochure Design

a machine printing flyersSpecial events and promotions call for flyers and brochures. These are easy to distribute and therefore makes promoting events easier. Modern concepts differentiate between flyer and brochure design for printing and for publishing online.

Brochures and other print materials must follow design considerations. Here are some of them.

Design Trends

There are many design trends for brochures. Designing for print might be harder, but it is easier to transfer the design from print to online banners rather than the other way around.

Contemporary design trends include the use of multiple fonts and negative space. Negative space, also known as white space, is an intentional empty space on a page. It contrasts text with graphics.

Designers frowned on using multiple fonts a few years back. It emphasises the text and headlines making them look like graphic elements. But today, the trend has seen a wider acceptance.

Graphics and Images

Increasingly, text is being used as a visual element. Text melds with graphics when using different fonts and sizes. Hand-drawn text and calligraphy-styled fonts are also a rising trend. Calligraphy is incorporated in various ways. There is also more flexibility in using hand-drawn text that can be strung out on the page.

Images are also used more than ever. They can be a background or a key element in design. Images catch the attention of a reader, emphasising the copy. Techniques used in graphic design also work well on a printed page.

One example is layering, where one graphic element lies on top of another. The layers work together as a cohesive whole.

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Modern graphic designs for the screen or websites. But, these same techniques are also effective for flyers and brochures. The result is a distinctive design that reflects contemporary concepts and aesthetics.

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