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Designing Your Website for Interaction, Conversion, and Retention

Man pointing on the SEO logoImproving the quality of your online traffic impacts your website positively. After all, the goal of Search Engine Optimization (SEO) is to increase qualified traffic and encourage users to buy a product, fill out a form, and perform other actions on a site.

Increased traffic doesn’t necessarily result in more sales, though. You’ll have to follow through by executing a conversion optimization strategy. It is one of the best ways to improve client revenue and increase conversions from end users. OutLaunched, a web marketing agency, believes that a marriage between conversion optimization and SEO is crucial for better interaction, conversion, and retention.

Design Responsive Website Pages

Responsive web design is essential for a great user experience. If your website is responsive on multiple devices and platforms, then the website will perform well regardless of what device a user opens it on. Having a responsive website also boosts your SEO rankings because it eliminates the need to create separate websites for mobile and desktop. Furthermore, making your website accessible on both platforms keeps your link equity consistent.

Reduce Website Clutter

Minimalism is a modern trend that has also made its way into SEO practices. While it may seem contradictory to reduce content to improve SEO, clutter-free content enhances user experience by making it easier to make decisions while on your website; overwhelming your audience with too many options does not translate to engaging content, after all. So, cut the clutter and improve the chances of conversion.

Match Keywords with Content

Sometimes, websites lose traffic because of cognitive dissonance. With everything just a click away, a user may move on to the next website if their expectations do not match reality. A website that is difficult to navigate and has too many choices can create a chaotic environment that leads a user to leave a website, for instance. Your keyword-to-landing page should also always match. This way, your users find what they expect when they land on your page.

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Web design can make or break your SEO. Create web pages with the end user in mind for easier navigation and better conversion rates.

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